Updated: Dec 16, 2021
Basically there are two different types of strategies
White Hat SEO
Black Hat SEO
White hat strategies:
Focus on Quality Content
Content was top dog, presently it's whatever outclasses a ruler—Emperor, maybe? Regardless, the content on your site is one of the main inquiry ranking elements inside web crawlers, and many see it moving toward turning out to be significantly more significant later on.
Fulfill The User Intent
Google's web search optimization tool has for some time been fixated on conveying indexed lists that all the more precisely coordinated with the inspirations of searchers, a mission that has been classified "client goal". This is as basically assumed control over white hat SEO.
Each update has been tied in with developing the number and exactness of the elements that go into speculating client plan. Presently, there are great many such signals and they needn't bother with much contribution to relegate your website a spot in the internet based world.
Focusing Mobile First
If you haven't refreshed your site to zero in on versatile quality first, you're falling behind. Google's web search tool initially began underscoring versatile list items in 2016, when they reported a dynamic mark intended to lead searchers toward content that could be handily peruse on telephone gadgets.
Claiming Your Local Business Listing (GMB)
Conveying locally applicable SERPs is only another way that the Google calculation is attempting to coordinate with client goal. Normally, clients who are searching for home administrations, eateries or some open air fun would rather not see query items that are many miles away.
Fantastic Keyword Research
On the off chance that you asked a SEO in 2009, and one this year concerning what it intended to appropriately utilize keywords, you would find some altogether different solutions. The keywords research strategies we presently use are enormously unique.
keywords were once the fundamental apparatus for controlling early calculations, and that has prompted numerous critical changes throughout the long term.
Quality Link Building
All in all, what is third party referencing? External link building is one of the most delicate cycles in the white hat SEO tool kit. Connections are fundamentally significant, in that a site with none of them will limp instead of running to the highest point of search rankings. In any case, it tends to be not difficult to try too hard.
Black Hat Strategies
When somebody attempts to rank for a specific keyword, they may copy content on their site to attempt to get that keyword in their text again and again. Google punishes destinations that do this.
Invisible text and keyword stuffing:
Years prior, a dark cap methodology was to incorporate a huge load of keywords at the lower part of your articles however make them a similar shading as the foundation. This technique will get you boycotted rapidly. The equivalent goes for stuffing in keywords where they don't have a place.
Clocking and Redirecting :
When it comes to diverts, there's a good and bad way of doing it. The incorrect way is purchasing up a lot of keywords rich spaces and guiding all the traffic to a solitary site.
Poor Linking Practices:
Going out and buying a Fiverr bundle promising you 5,000 connections in 24 hours isn't the correct manner to construct joins. You really want to get joins from important content and destinations in your specialty that have their own traffic.